We Talk Ageless Beauty With International Makeup Artist And CEO Ariane Poole

Posted by in Experts, Skin Care, Makeup

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Ariane Poole did a degree in Cosmotology in Canada in the 70's, and then in the late 70's was head-hunted by Biba to come to the UK to be their make up artist (dream job!). Her interested in formulations really peaked whilst was working on This Morning & GMTV. Ariane was constantly mixing products together to achieve beautiful colours and textures, to make products the products she needed, and that didn’t exist at the time. That's where Ariane saw the gap in the market and started working with a chemist, and Ariane Poole* cosmetics was born! We managed to sneak a few minutes of Ariane’s busy schedule to have a chat about her career and favourite products and pick up some top tips from this renowned beauty maven.

1) What is it that you most love about your job? I love doing makeovers. To watch women transform from a dream to a reality is so rewarding, and being able to show them the whole procedure is a great feeling to transform women’s confidence.

2) Any top Makeup tips?** Adapt your makeup to the age you are – so many women I speak to are stuck in the same routine, whereas skin tone, hair colour and texture has changed – women need to reinvent themselves and make themselves up for how they are now rather than to how they were years ago.

3) What are the trends to watch out for in 2016? Eyebrows are still a huge trend and what I love about them is that they can alter your eye shape and how your eyes are perceived. We are going away from over defined, structured brows; the trend now is a slightly softer more wearable brow. Another huge trend for 2016 is glowing skin. It’s at the forefront of fashion and has been seen across major fashion brands on the catwalk. It is all about embracing radiant skin and showing off a healthy glow and using the right highlighters.

4) What are beauty products can you not live without? Definitely my Concealer Palette, (shop concealers here) My fabulous yellow-based palette contains 3 shades of concealer that can be custom blended to suit individual colouring all year round. Its unique creamy formulation glides on smoothly then transforms to a demi matte finish. It is the perfect size and a must-have product for every makeup bag. I am also developing a new mascara which I think will soon be on my wish list when it launches, I am currently working on a new formula and looking forward to unveiling it in the Autumn.

So there you have top beauty to keep you looking classic for every age. However, don't forget to have fun with it and experiment. Take a leaf our of Ariane's book and mix products togetehr to get exactly the colour, shade or texture you want.

If there is anything else you would like expert advice on, we want to hear about it! So get in touch.

Want to find the perfect concealer too? Shop our full range of concealers here.

Read on for more anti aging tips.